
Dubai’s Viral Chocolate Bar, Reimagined Vegan—Where Plant-Based Crunch Meets Pistachio Cream
Inspired by the iconic Dubai Fix chocolate bar, this vegan interpretation keeps the drama while changing the story. Every element—moulded chocolate shell, creamy pistachio filling, and kunafa crunch—is intentionally crafted using vegan alternatives. Kunafa, long cherished for its aromatic crispness, is toasted in plant-based butter until golden and laced with pistachio-white chocolate silk. The shell, made with dairy-free dark chocolate, shatters with elegance and reveals what indulgence can look like when it's rooted in respect.


Sweet by Nature: 12 Naturally Vegan Middle Eastern Desserts That Need No Substitution
In the rich culinary tapestry of the Middle East, some desserts stand apart—not because they imitate, but because they’ve always been. Crafted from sun-dried fruit, humble roots, and floral waters, these sweets carry with them stories of faith, festivals, and forgotten wisdom. No substitutions, no compromises—just pure, time-honored plant-based delight.

Vegan Luxury Expands into Saudi Arabia: Hourglass Cosmetics Donates 5% to Animal Welfare
In a powerful blend of glamour and compassion, Hourglass Cosmetics has officially entered the Saudi Arabian market, bringing with it not just cruelty-free elegance but a bold commitment to animal welfare. As part of its global Unlocked Collection initiative, the brand donates 5% of annual net profits from these products to the Nonhuman Rights Project, an organization working to secure better legal protections for animals.

From Al Karama to Downtown Dubai: Where to Savor Falafel’s Finest Crunch
Whether you’re pacing through the bustling backstreets of Al Karama, where the scent of sizzling spices drifts through narrow alleys, taking in the old-world calm of Bur Dubai with its wind-towered courtyards and cobbled walkways, or grabbing a warm wrap between meetings amid the gleaming high-rises of Downtown Dubai, falafel offers more than nourishment. It tells a story—of migration, reinvention, and home—delivered in a crisp shell and cradled by soft saj. Each bite connects you not just to ingredients, but to heritage, to hands that have shaped this dish across generations and borders.

Out of Water, Into Agony: New Study Reveals the Hidden Torment of Fish
By now, most of us understand that animals feel pain. But when it comes to aquatic life, this understanding often dissolves like salt in water. A groundbreaking study published in Scientific Reports has exposed the harrowing reality too often ignored: the prolonged suffering fish endure when pulled from water. Led by Cynthia Schuck-Paim of the Welfare Footprint Institute, the research quantifies what was long felt intuitively by animal advocates. When fish, particularly rainbow trout, are removed from water and left to die by asphyxiation—a common commercial practice—they can experience up to 22 minutes of intense pain.

Research Reveals the Health Benefits of Daily Chickpea & Black Bean Consumption
For centuries, the Middle East has embraced nutrient-rich foods, with chickpeas standing out as a staple. Originating in the Fertile Crescent, they’ve shaped Levantine cuisine, featuring in hummus, falafel, and hearty stews. But beyond their culinary significance, chickpeas have now gained scientific recognition for their cholesterol-lowering and inflammation-reducing properties. At the NUTRITION 2025 conference, scientists from the Illinois Institute of Technology presented findings showing that daily legume consumption—including chickpeas and black beans—can provide measurable health benefits. Their 12-week study on 72 adults with prediabetes tracked the effects of eating one cup of chickpeas, black beans, or rice per day, with striking results.

Saudi Arabia’s Food Paradox: The Rise of Plant-Based Alternatives Amid Persistent Meat and Dairy Imports
Saudi Arabia is embracing plant-based agricultural innovation, yet paradoxically, its reliance on imported conventional meat and dairy remains stubbornly high. Despite the Kingdom’s push for alternative protein sources and its commitment to Vision 2030, the market for animal products is still dominated by foreign suppliers, raising concerns about true food sovereignty.

Eid Al-Adha 2025: The Great Escape—Terrified Animals Make a Desperate Dash to Escape Their Fate
As the annual festival of Eid Al-Adha unfolds, viral footage of animals desperately fleeing their fate has sparked renewed debate about the ethical implications of traditional sacrifices. This year, across various regions, cows, sheep, and goats have been seen breaking free, causing traffic jams and public safety incidents, but more importantly, serving as a stark visual reminder of their will to survive. While for many, the practice holds deep cultural and spiritual significance, growing awareness of animal sentience and rights has led to a push for compassionate alternatives, with efforts like the Vegan Islam Initiative advocating ethical approaches rooted in Islamic teachings.

Interview with Manar, AKA The Imperfect Hippie, A Lebanese Animal RIghts Activist
Manar, known online as Imperfect Hippie, is a Lebanese activist currently based in San Diego, California. Passionate about making the world a better place, her work centers around animal rights, sustainability, and compassionate living. Recently, Manar announced a pivotal shift in her content—dedicating her platform @imperfecthippie entirely to animal activism, a cause she feels most called to. Believing that true peace comes only when she uses her voice for those who don’t have one, she has committed to storytelling, education, and advocacy for animal rights.

Crafted in the UAE, Built for the Future: Leukeather’s Vegan Leather Revolution
In a world where conscious consumption is shaping industries, Nuhayr Zein—a UAE-based architect and material designer—has introduced Leukeather, an entirely plant-based and biodegradable alternative to Animal-Based leather. Designed in the UAE and crafted from discarded pods of a fast-growing native tree, this remarkable innovation is paving the way for ethical, local, and sustainable materials.

Plant-Based Revolution in Saudi Arabia: Meat Substitutes Gain Momentum
Saudi Arabia is experiencing a notable shift toward plant-based diets. A recent report on the Saudi Arabia meat substitutes market estimates its value at USD 124.56 million in 2024, with projections to reach USD 168.56 million by 2030, growing at a CAGR of 5.17%. This steady expansion highlights evolving consumer preferences, as more individuals embrace alternative protein sources that promote health, minimize environmental impact, and support ethical consumption values.

The Iranian Vegan’s Must-Try Recipe: Zaytoun Parvardeh, A 500-Year-Old Taste of Persia
Persian cuisine is known for its rich flavors, unique ingredient pairings, and centuries-old recipes. One content creator bringing these traditional dishes into the modern, plant-based world is Mana, widely known as The Iranian Vegan. Through her social media platforms, Mana shares Persian recipes that stay authentic to their roots while remaining 100% vegan. From fragrant stews to delectable appetizers, her creations showcase the beauty of Iranian culinary history in an ethical and sustainable way. Among the many gems of Persian cooking, one dish recently took center stage—Zaytoun Parvardeh.

Kind Kones Expands into Dubai: A New Era for Plant-Based Frozen Desserts
Singapore-based Kind Kones, a pioneer in plant-based frozen desserts, is making its way into Dubai, marking a significant milestone in its regional expansion. With backing from Epic Angels, a female-only investment collective, and other food and beverage-focused investors, the brand is set to introduce its dairy-free, all-natural ice creams to a new market eager for healthier indulgences.

The Plant-Based Milk Revolution in Saudi Arabia: Trends, Challenges & Opportunities
Saudi Arabia’s dairy industry is undergoing a significant transformation with the rising demand for plant-based alternatives. As global dietary preferences shift toward sustainability and health-conscious choices, the Saudi market is embracing dairy-free options, presenting immense opportunities for growth

International Hummus Day: A Celebration of Tradition and Innovation in Plant-Based Eating
Every year on May 13, hummus enthusiasts around the world unite to celebrate International Hummus Day. What once started as a humble Levantine staple has now emerged as a global symbol of nutritious, plant-based living. In recent years, the rise of health-conscious diets and sustainable food choices has propelled hummus into the spotlight, making it more than just a dip—it’s a movement.

UAE Soy Milk Market: Unprecedented Growth and Promising Future
According to a report published on May 9, 2025, the UAE soy milk market is experiencing remarkable expansion, driven by shifting consumer preferences toward healthier, plant-based alternatives. With rising health awareness, environmental consciousness, and dietary diversification, soy milk has established itself as a leading choice in the non-dairy sector. As demand surges, manufacturers are investing in innovation and market strategies to solidify soy milk’s presence in households, cafes, and retail stores across the region.

Malak Al Tawouk Teams Up With Switch Foods to Debut Plant-Based Menu Items in UAE
Middle Eastern fast-casual chain Malak Al Tawouk has partnered with UAE-based meat alternative producer Switch Foods and introduced a new lineup of plant-based chicken dishes. However, following customer feedback regarding the presence of dairy ingredients in the final menu items, Malak Al Tawouk clarified its stance in a statement on Instagram, announcing plans for a full vegan upgrade by May 9, 2025.

Interviewing Dayana Beainy, founder of The shouf dog shelter, vegan and animal rights advocate
Dayana, an inspiring advocate for animal welfare, has dedicated her life to living in harmony with her values. From her deep respect for animals to her unwavering commitment to protecting their lives, Dayana has not only embraced veganism but has actively worked to create a better world for all living beings. One of her remarkable achievements is the establishment of the Shouf Dog Shelter, a sanctuary for stray dogs in Lebanon. This shelter, located in the Chouf area, provides a safe haven for dogs rescued from abandonment, abuse, injury, or neglect.

Yemen Livestock Disaster: A Harsh Reminder of the Ethical Cost of Animal Agriculture
A livestock vessel carrying thousands of sheep capsized off the coast of Yemen, triggering urgent efforts to save animals and crew members from the water. The ship, reportedly overloaded, was traveling between Somalia and Djibouti when it ran aground, with some reports placing the incident in the Bab al-Mandeb strait. Dramatic footage shows rescue attempts to pull sheep from the water, as many struggled to stay afloat or jumped from the tilting vessel. Sadly, at least 160 sheep drowned, while others remained trapped aboard the sinking ship. The Somali crew was successfully rescued.