Vegan Luxury Expands into Saudi Arabia: Hourglass Cosmetics Donates 5% to Animal Welfare
In a powerful blend of glamour and compassion, Hourglass Cosmetics has officially entered the Saudi Arabian market, bringing with it not just cruelty-free elegance but a bold commitment to animal welfare. As part of its global Unlocked Collection initiative, the brand donates 5% of annual net profits from these products to the Nonhuman Rights Project, an organization working to secure better legal protections for animals.
Founded by Carisa Janes in 2004, Hourglass is celebrated for pushing boundaries—most notably by becoming a fully vegan brand in 2020, eliminating all animal-derived ingredients from its formulations. From the creation of Red 0, a revolutionary plant-based alternative to carmine pigment, to its consistent cruelty-free ethos, the brand continues to redefine what luxury can look—and feel—like.
Hourglass is a vegan and cruelty-free beauty brand redefining luxury cosmetics through innovative formulas, cutting-edge performance, and covetable packaging.
Speaking to Arab News, Janes described the Kingdom as “an incredibly exciting market,” citing its unique appreciation for artistry, innovation, and values-driven beauty. “From the outset, my vision was to merge innovation with integrity. I wanted to prove that you don’t have to compromise on ethics to experience exceptional quality,” she explained.
This expansion is more than commercial growth—it’s a cultural signal. As consumers across the Middle East increasingly seek brands that reflect their values, Hourglass offers something rare: luxury that is uncompromisingly ethical.
From the Ambient Lighting Collection, known for mimicking the nuances of natural light, to the Unlocked Instant Extensions Mascara, every product is designed with intention—to elevate without exploitation.
As Janes puts it: “I hope that when people think of Hourglass, they don’t just see a brand, but a movement—one that proves luxury can be transformative, not just for those who wear it, but for the world at large.”
As Hourglass Cosmetics continues to expand its global presence, its entrance into Saudi Arabia signals more than market growth—it reflects a cultural shift toward beauty that’s not only seen, but felt. In combining luxury with compassion, and pledging 5% to animal welfare, the brand invites consumers in the Middle East to embrace a future where conscience is the new cornerstone of glamour.