From Nature to Performance: Squatwolf’s Plant-Based Neotech Collection Is Changing the Game in Middle Eastern Sportswear
News and Events Roland Azar News and Events Roland Azar

From Nature to Performance: Squatwolf’s Plant-Based Neotech Collection Is Changing the Game in Middle Eastern Sportswear

In a region where athletic ambition meets extreme climate, a Dubai-born brand is rewriting the rules of workout gear. Squatwolf’s new Neotech collection is the first in the Middle East to fuse plant-based fibers with cutting-edge performance technology, offering a sustainable alternative to petroleum-based synthetics.

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Vegan Luxury Expands into Saudi Arabia: Hourglass Cosmetics Donates 5% to Animal Welfare

Vegan Luxury Expands into Saudi Arabia: Hourglass Cosmetics Donates 5% to Animal Welfare

In a powerful blend of glamour and compassion, Hourglass Cosmetics has officially entered the Saudi Arabian market, bringing with it not just cruelty-free elegance but a bold commitment to animal welfare. As part of its global Unlocked Collection initiative, the brand donates 5% of annual net profits from these products to the Nonhuman Rights Project, an organization working to secure better legal protections for animals.

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