From Nature to Performance: Squatwolf’s Plant-Based Neotech Collection Is Changing the Game in Middle Eastern Sportswear
In a region where athletic ambition meets extreme climate, a Dubai-born brand is rewriting the rules of workout gear. Squatwolf’s new Neotech collection is the first in the Middle East to fuse plant-based fibers with cutting-edge performance technology, offering a sustainable alternative to petroleum-based synthetics.
Nature Meets Innovation
“We’ve taken what’s best from nature and combined it with modern sports science to make better workout clothes,” said Anam Khalid, co-founder of Squatwolf, in an exclusive interview with Gulf Today. The Neotech line features Sorona, viscose, and spacer knits—materials derived from plants that are softer, more breathable, and more eco-conscious than traditional synthetics. These fabrics are enhanced with Actdry technology, offering quick-drying, temperature control, and stretch for high-intensity training.
The plant-based and technical fabrics are part of Neotech collection and introduced by Dubai-born premium gym wear brand Squatwolf in Dubai.
A Regional First
While global brands have flirted with sustainable textiles, Squatwolf is the first Middle Eastern brand to anchor performance apparel in plant-based innovation. Khalid explains, “We are the first brand from the Middle East to take performance training apparel beyond synthetics and anchor it in natural, plant-based fibers like Sorona and viscose.” This isn’t just a fashion statement—it’s a bold move toward ethical, high-performance design that aligns with vegan values.
Built for the Climate, Designed for the Future
Neotech is crafted for athletes who train in extreme climates, making it especially relevant for the Middle East. It’s not about affordability—it’s about longevity, innovation, and ethical impact. “Neotech is not positioned around lower price,” Khalid adds, “it’s positioned around performance, innovation, and longevity.”
Why It Matters
For vegan athletes and conscious consumers, Neotech offers:
Cruelty-free materials with no animal-derived components
Eco-friendly production that reduces reliance on fossil fuels
A sensory experience that’s soft, breathable, and built to move