UAE’s Wellness Market Gets a Feel-Good Upgrade with Vegan Collagen

In a world that still links beauty with exploitation, Feel—the UK-based supplement brand—has drawn a bold line in the sand. Their launch of the world’s first vegan collagen range in the UAE marks more than a business expansion; it’s a statement that radiant skin and ethical living can coexist.

Rewriting the Collagen Narrative

“There’s a growing demand for wellness products that are clean, effective, and align with personal values like sustainability and transparency,” says Feel’s founder Boris Hodakel. Their timing couldn’t be more perfect for a region increasingly attuned to ethical and holistic well-being.

Traditional collagen products rely heavily on the remnants of animal suffering—sourced from bovine hides or marine life discarded from other industries. Feel flips the formula with a plant-powered blend of vegan amino acids, botanicals, and vitamins, designed to activate the body’s natural collagen production—no animals required.

Why This Matters for the Vegan Movement

This innovation isn’t just a win for skin—it’s a stride toward dismantling the normalization of animal-derived beauty products. By challenging the assumption that youthful glow must come at the cost of life, Feel is catalyzing a deeper dialogue about what wellness truly means.

For vegan consumers, it’s not only about avoiding harm—it’s about rejecting systems that commodify sentience for aesthetics. Feel’s collagen invites people to reframe “anti-aging” not as a war against nature but as a celebration of nourishment without exploitation.

The Takeaway

Feel’s entry into the UAE may spark more than consumer interest—it may inspire a regional shift toward ethical innovation across beauty and wellness. As the tides of consciousness rise, it’s products like these that mirror a future where glowing skin is matched by a glowing conscience.