Animetrics Research on Türkiye: What Muslim Consumers Know (and Don’t Know) About Animal Welfare in Halal Food Production
Halal food systems are central to Muslim life in Türkiye, shaping consumer trust, identity, and everyday choices. Certification is widely recognized, yet many consumers misunderstand how halal relates to the treatment of farmed animals. Animetrics’ 2026 study, “I Thought That Wasn’t Halal!”, explores these perceptions in depth. The research uncovers widespread misconceptions, limited awareness of industrial farming practices, and opportunities to align halal with compassion and humane treatment.
Animetrics Research on Türkiye: Motivations and Barriers Toward Plant‑Forward Diets
In 2026, Animetrics published its Türkiye Profile study, surveying 2,499 adults across the country to explore how consumers perceive plant‑forward diets, what motivates them to reduce animal consumption, and what barriers stand in the way. The report situates Türkiye within global debates on industrial animal agriculture, emphasizing how health, affordability, and cultural identity shape dietary choices. While meat continues to hold a central place in tradition and social identity, the study reveals a growing curiosity about plant‑based eating, particularly among younger and urban populations who are exposed to global food trends and sustainability narratives.
Research by Animetrics on Kuwait: Protecting Farm Animals and Changing Consumer Attitudes
In 2026, Animetrics published its Kuwait study as part of a regional project exploring food systems and farmed animal welfare in Muslim‑majority societies. The Kuwait report provides insight into how cultural traditions, religious values, and modern consumer attitudes shape the country’s relationship with animals and food. Meat remains a central feature of Kuwaiti identity, symbolizing generosity, hospitality, and social belonging, especially during religious and family occasions. At the same time, the research shows that many consumers, particularly younger and urban respondents, are increasingly open to plant‑based diets and alternative proteins, viewing them as healthy and aligned with global sustainability efforts.
Pathways to Protecting Farmed Animals in the United Arab Emirates: Consumer Perspectives and Shifting Food Systems
In early 2026, Animetrics released its study on the United Arab Emirates as part of a regional series examining food systems in Muslim‑majority contexts. Building on Lebanon, Saudi Arabia, and Türkiye, this project explores how affluence, rapid modernization, and religious traditions intersect in the Emirates to shape consumer attitudes toward food and animal welfare. The UAE’s position as a global hub of commerce and culture makes it a revealing case, where traditional practices remain central to identity while exposure to international trends and sustainability concerns is reshaping perspectives.