Building the Future of Food: How Saudi Arabia’s Vegan Meat, Dairy Alternatives, Luxury, and Biotech Sectors Are Redefining Conscious Consumption
Saudi Arabia’s plant-based transformation is no longer a fringe movement—it’s a multi-sector redefinition of how the Kingdom eats, innovates, and expresses values. From the explosive growth of the vegan meat market to the rise of dairy alternatives, ethical luxury, and biotech infrastructure, the Kingdom is crafting a new identity—one rooted in sustainability, cultural heritage, and conscious innovation.
Sustained Growth Ahead: Middle East's Alternative Protein Sector Driven by Consumer Demand and Food Tech Innovations
The rising interest in plant-based meat and dairy alternatives in the Middle East, driven by growing health awareness and a wider range of product options, is expected to boost the alternative protein sector's growth in the coming years. Ayca Yumlu Karaozan, Regional Product Manager – Culinary & Alternative Proteins SAMEA at Givaudan, notes that the combined forces of consumer demand and technological innovation are likely to elevate the alternative protein sector to mainstream status across the region.