MENA is entering a moment of transformation, where food is increasingly connected to ideas of health, sustainability, and more mindful consumption. Across the region, new opportunities are opening up: Gulf states are channeling major investments into cultivated meat to meet protein demand ethically, North Africa is expanding aquaculture to deliver sustainable plant‑based protein and strengthen food security, and climate‑smart agriculture is already woven into national strategies. Together, these shifts point toward a future where innovation and responsibility redefine how the region grows and consumes food, creating systems that are efficient, climate‑conscious, and aligned with a vision of healthier diets.