Animetrics Research Examines Saudi Arabia’s Food System Amid Tradition and Transformation
From January to March 2026, Animetrics published a set of finalized projects that investigate how cultural traditions, economic pressures, and institutional frameworks shape food systems across Muslim‑majority societies. Covering Lebanon, the Gulf, and Türkiye, these studies provide a regional lens on the shifting dynamics of consumption and resilience.
In Saudi Arabia, the research highlights how rapid modernization, shifting demographics, and religious traditions intersect to shape food consumption. The study situates consumer perspectives within a society balancing deep cultural rituals with new economic realities, revealing both the persistence of meat‑centered practices and the growing interest in plant‑based alternatives.
Animetrics is a pioneering initiative designed to fill a critical gap in global knowledge by producing locally grounded, culturally resonant studies. Its mission is to provide evidence‑based insights that can reshape food systems, challenge harmful practices, and highlight pathways toward compassion and resilience.
Pathways to Protecting Farmed Animals in Saudi Arabia
Finalized in early 2026, the Saudi Arabia project surveyed a broad cross‑section of respondents across diverse regions. Conducted in late 2025 and completed in early 2026, the study provides a timely snapshot of consumer attitudes in a country undergoing rapid social and economic change.
Saudi Arabia’s food system is deeply tied to religious and cultural traditions, with meat playing a central role in Eid sacrifices, weddings, and communal feasts. At the same time, urbanization and exposure to global trends are introducing new dietary perspectives, particularly among younger generations.
The research revealed a tension between tradition and transformation: while meat remains a powerful cultural symbol, economic diversification and health awareness are opening space for plant‑based alternatives. Institutional procurement, labeling standards, and policy frameworks remain limited, creating barriers to widespread adoption.
Recommendation (from the Saudi Arabia project):
Advocacy efforts may be strengthened by engaging religious authorities and institutional actors, fostering dialogue on farmed animal protections, and highlighting the health and sustainability benefits of plant‑based diets.

