Malak Al Tawouk Teams Up With Switch Foods to Debut Plant-Based Menu Items in UAE
News and Events Roland Azar News and Events Roland Azar

Malak Al Tawouk Teams Up With Switch Foods to Debut Plant-Based Menu Items in UAE

Middle Eastern fast-casual chain Malak Al Tawouk has partnered with UAE-based meat alternative producer Switch Foods and introduced a new lineup of plant-based chicken dishes. However, following customer feedback regarding the presence of dairy ingredients in the final menu items, Malak Al Tawouk clarified its stance in a statement on Instagram, announcing plans for a full vegan upgrade by May 9, 2025.

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Exploring Plant-Based Innovations: Leading the Shift Toward Conscious Nutrition in the Middle East

Exploring Plant-Based Innovations: Leading the Shift Toward Conscious Nutrition in the Middle East

Plant-based proteins are becoming an increasingly popular option for those prioritizing conscious choices. With concerns over diet-related health issues on the rise, it’s essential to consider what we consume, restrict, and how physically active we are. In the GCC region, 32% of the population is affected by heart disease, while 40% struggle with being overweight—issues largely linked to excessive consumption of red and white meats, which are high in calories, unhealthy fats, cholesterol, and trans fats.

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The Plant-Based Revolution in the Middle East: Local and Global Efforts
Analysis and Forecast Roland Azar Analysis and Forecast Roland Azar

The Plant-Based Revolution in the Middle East: Local and Global Efforts

The Middle East is experiencing a significant shift towards plant-based diets, driven by both local initiatives and the entry of global brands. This movement, which began gaining momentum around 2021, is transforming the food landscape in the region. From local companies launching innovative plant-based products to international brands setting up manufacturing facilities, the plant-based revolution is well underway. This article explores the key developments and the factors driving this change.

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The Rise of Plant-Based Foods in the Middle East: A Growing Market and Local Innovations
Analysis and Forecast Roland Azar Analysis and Forecast Roland Azar

The Rise of Plant-Based Foods in the Middle East: A Growing Market and Local Innovations

In recent years, the Middle East has seen a significant increase in the demand for plant-based and vegan foods. This shift also emphasizes consuming more whole foods rather than processed ones. The plant-based food market in the MENA region is projected to reach USD 8-9 billion by 2030, growing at a CAGR of over 10%.

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"Abu Dhabi Embraces Sustainable Dining: Local Plant-Based Kebabs, Koftas, and Soujouks Now Available Across the Capital"
News and Events Roland Azar News and Events Roland Azar

"Abu Dhabi Embraces Sustainable Dining: Local Plant-Based Kebabs, Koftas, and Soujouks Now Available Across the Capital"

Months following the grand opening of the UAE's inaugural plant-based meat production facility by Switch Foods in Abu Dhabi, residents and food enthusiasts alike can indulge in a delectable array of vegan kebabs, minced meat, and burgers conveniently available at retailers throughout the capital

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