NÜITREE’s Plant-Based Beverage Revolution: Expanding Ethical Nourishment Across the Middle East
In Dubai Investment City, a quiet revolution is brewing — one that could reshape how the Middle East nourishes itself. At the heart of it is plant-based milk: a symbol of ethical innovation, sustainability, and regional pride. NÜITREE, the region’s first dedicated plant-based beverage company, has partnered with SIG Group to scale production of plant-based milks and other vegan beverages across the UAE and beyond. This isn’t just industrial progress. It’s a cultural shift toward compassion, clean nutrition, and Middle Eastern leadership in ethical food systems.
Surge in Demand for Plant-Based Milk in Saudi Arabia: Market Poised for Growth
As the demand for healthier and more sustainable food options continues to rise, the plant-based milk market in Saudi Arabia is experiencing significant growth. According to a recent comprehensive report by Report Ocean, the market is expected to expand considerably by 2033, driven by increasing health consciousness, the rise of veganism, and lactose intolerance among consumers.