Exploring Plant-Based Innovations: Leading the Shift Toward Conscious Nutrition in the Middle East
Plant-based proteins are becoming an increasingly popular option for those prioritizing conscious choices. With concerns over diet-related health issues on the rise, it’s essential to consider what we consume, restrict, and how physically active we are. In the GCC region, 32% of the population is affected by heart disease, while 40% struggle with being overweight—issues largely linked to excessive consumption of red and white meats, which are high in calories, unhealthy fats, cholesterol, and trans fats.
Dairy alternatives are gaining momentum in the Middle East and Africa
Dairy alternatives, which are non-dairy substitutes for traditional products like milk, cheese, and yogurt, are gaining momentum in the Middle East and Africa. Catering to consumers with lactose intolerance, dairy allergies, or a preference for a vegan lifestyle, these plant-based alternatives include almond milk, soy milk, coconut milk, oat milk, and various dairy-free cheeses, yogurts, and ice creams.