Lebanon’s Dairy Campaign, Health Risks, and the Rise of Plant‑Based Alternatives

The Lebanese Ministry of Agriculture has promoted local dairy production and encouraged its consumption through national campaigns. While these initiatives have sought to boost the sector, dairy consumption in Lebanon and across the wider region nevertheless raises serious health concerns. The realities of dairy production also raise ethical questions about animal treatment that contrast with the cheerful imagery used in promotional campaigns. In light of these implications, several Lebanese producers are now offering plant‑based cheese alternatives, some of which are V‑Label certified, providing consumers with safe, transparent, and ethical options that directly address these concerns.