Mezete: Jordan’s Fully Vegan Middle Eastern Cuisine Reaches the U.S.

Mezete, a Jordanian brand created by Kasih Food Production Co., is redefining how Middle Eastern cuisine is experienced in the United States. Building on Kasih’s decades of expertise in producing tahini and halva, Mezete has developed a portfolio that is fully vegan, halal certified, Non‑GMO, and preservative‑free. With nationwide distribution through Whole Foods Market and major chains such as Giant Eagle, Albertsons, Meijer, and ShopRite, the brand is introducing American consumers to authentic plant‑based staples that go far beyond hummus. This expansion reflects both the cultural richness of the Levant and the growing demand for clean‑label vegan foods in mainstream markets.