In a region rich with tradition yet ripe for transformation, Rove Hotels is crafting a new hospitality narrative — one that blends environmental stewardship with cultural consciousness. Through its purposeful partnership with Greener Food, a non-profit spearheading plant-based and sustainable reform across the Middle East and North Africa, Rove is not simply adjusting practices — it’s challenging conventions. From composting and energy-saving systems to culturally attuned food waste initiatives, Rove is becoming a sanctuary for eco-living wrapped in warm hospitality.