Animetrics Research on Türkiye: What Muslim Consumers Know (and Don’t Know) About Animal Welfare in Halal Food Production

Halal food systems are central to Muslim life in Türkiye, shaping consumer trust, identity, and everyday choices. Certification is widely recognized, yet many consumers misunderstand how halal relates to the treatment of farmed animals. Animetrics’ 2026 study, “I Thought That Wasn’t Halal!”, explores these perceptions in depth. The research uncovers widespread misconceptions, limited awareness of industrial farming practices, and opportunities to align halal with compassion and humane treatment.