7 Ethical Radiance: 100% Vegan Skincare Brands Thriving in the Middle East
In the evolving landscape of Middle Eastern wellness, skincare is no longer just about surface-level glow—it's about integrity, sustainability, and ethical resonance. As consumers seek products that align with their values, a new generation of vegan skincare brands is rising to meet the moment. These brands don’t just promise results—they deliver transformation, rooted in transparency and purpose.
1- OSEA (Available in UAE)
Instagram: @oseamalibu
Founded by a family of wellness pioneers, OSEA has been crafting vegan skincare for over 25 years. Their star ingredient—sustainably harvested seaweed—is a marine superfood rich in vitamins, minerals, and antioxidants. Every product is Climate Neutral Certified, packaged in recyclable glass, and formulated without synthetic fragrances or toxins. From their cult-favorite Ocean Cleanser to the Undaria Algae Body Oil, OSEA is oceanic elegance with ethical depth. Their cruelty-free commitment is verified by third-party certifications, including Leaping Bunny and PETA.
2- Aesop (Available in UAE & Lebanon)
Instagram: @aesop
Aesop is more than skincare—it’s a philosophy. Known for its minimalist packaging, refill stations, and fully vegan formulations, Aesop blends botanical science with urban sophistication. Their Parsley Seed range is beloved for antioxidant protection, while their Resurrection Hand Wash has become a global icon. PETA and Leaping Bunny certifications confirm their commitment to being both cruelty-free and 100% vegan.
3- Herbivore Botanicals (Available in UAE)
Instagram: @herbivorebotanicals
Herbivore Botanicals is where plant-based potency meets visual poetry. Their formulas—like the Blue Tansy Resurfacing Mask and Pink Cloud Moisturizer—are crafted with cold-pressed oils, fruit enzymes, and therapeutic minerals. Packaged in glass and free from synthetics, Herbivore is a favorite among clean beauty lovers seeking performance without compromise. Their cruelty-free status is confirmed through Leaping Bunny and PETA certifications, reinforcing their ethical promise.
4- Skin Proud (Available via Feel22 Iraq & Lebanon)
Instagram: @feel22iraq
Skin Proud is a Gen Z favorite, offering affordable, inclusive, and 100% vegan skincare. Their formulas are designed for real skin—breakouts, texture, and all. With products like the Sorbet Skin Moisturizer and Detox Tonic, Skin Proud encourages users to embrace their natural glow. The brand declares itself cruelty-free and is recognized by PETA, though not all products have third-party certification.
5- KJ Serums (UAE-Based)
Instagram: @kjserums
Crafted in Dubai, KJ Serums is a local vegan powerhouse. Their hand-blended serums are made fresh to order, using clinical-grade ingredients like niacinamide, hyaluronic acid, and vitamin C. While they declare a cruelty-free stance, this is currently self-declared rather than third-party certified. Their transparent sourcing and ethical approach make them a trusted regional brand.
6- Liht Organics (Available in UAE)
Instagram: @lihtorganicsmena
Liht Organics bridges the gap between skincare and makeup with 100% natural, vegan formulations. Their foundations, lipsticks, and skincare products are free from parabens, synthetic dyes, and harmful preservatives. The brand self-declares cruelty-free status and focuses on transparency and eco-consciousness, though it is not yet third-party certified.
7- The Body Shop (Available in UAE & Lebanon)
Instagram: @thebodyshopksa | @thebodyshoplb
As of 2024, The Body Shop is officially 100% vegan, certified by The Vegan Society. Long known for its cruelty-free ethos, the brand now offers vegan versions of its iconic products—from the Tea Tree Oil range to the Vitamin E Moisturizer. The Body Shop’s cruelty-free status is rigorously third-party certified through Leaping Bunny and PETA, reinforcing its leadership in ethical beauty across the Middle East.
Why It Matters
In a region rich with heritage and environmental nuance, choosing vegan skincare is more than a trend—it’s a collective act of care. These brands prove that beauty can be luxurious, effective, and deeply ethical. Notably, while most brands hold respected cruelty-free certifications, some regional and niche brands self-declare this status, reflecting a growing but still maturing ethical market. They represent a movement toward conscious consumption, cultural resonance, and planetary respect.