Animal‑Free and Vegan‑Labeled Supplements Gain Visibility in MENA Markets

Over the past five years, the dietary supplement market in the Middle East has undergone a noticeable transformation. According to Mintel, new product launches increasingly highlight “dietary‑compatible supplements,” those carrying vegan or no animal-ingredient claims. This steady rise reflects a broader shift in consumer expectations, where animal‑free and vegan‑labeled options are becoming more visible across the region’s pharmacies, e‑commerce platforms, and wellness stores.