Mapping the Growth of Vegan Protein in the Arab Region: How Conscious Nutrition is Shaping the Future

Consumers in the Arab region and globally are increasingly seeking proteins from sources such as lentils, chickpeas, fava beans, peas, soybeans, rice, and hemp—not only appealing to vegans but also attracting health-conscious individuals pursuing sustainable, functional nutrition. According to the Middle East & Africa Plant-Based Protein Market Outlook, 2030, the region is blending its rich culinary heritage with modern innovations, positioning itself at the intersection of tradition and transformation.