Vegan Startups Driving the Gulf’s Sustainable Protein Shift: Local Brands Leading a Regional Food Revolution
Across the Gulf, a new generation of vegan startups is transforming the food landscape. Driven by youthful demographics, sustainability agendas, and rising awareness of food security, these companies are pioneering plant‑based proteins that honor tradition while embracing innovation. Awareness of vegan products is now nearly universal in the UAE (94%) and Saudi Arabia (89%), with many consumers willing to pay a premium for food that aligns with health, ethics, and environmental stewardship.
The Rise of meat alternatives in the Middle East: From Traditional Dishes to Modern Innovations
In the past years, meat substitutes have gained popularity in the Middle East, especially in the UAE, driven by rising consumer interest. “The quality of plant-based dining in food and beverage outlets has greatly improved in the UAE, encouraging more people to try meat-free meals,” says Prince Khaled to WIRED MIDDLE EAST . “Previously, finding good plant-based options, including Beyond Meat products, was challenging. Now, the market has responded to the demand, making these options more accessible for both home cooking and dining out.”