Animetrics Research: Different Messages? Evidence from 15 Countries on Muslim Consumer Perceptions of Halal, Animal Welfare, and Advocacy Strategies

Muslim consumers across fifteen countries share a commitment to halal and faith‑based food choices, yet their perceptions of animal welfare and plant‑forward diets vary widely. Animetrics’ 2026 study, “Different Messages? Evidence from 15 Countries”, explores these differences, offering evidence on how advocacy can be tailored to diverse cultural and religious contexts. By comparing responses across multiple regions, the research highlights both common ground and striking contrasts in how consumers interpret halal, ethics, and sustainability.