Animetrics Research on Türkiye: Motivations and Barriers Toward Plant‑Forward Diets

In 2026, Animetrics published its Türkiye Profile study, surveying 2,499 adults across the country to explore how consumers perceive plant‑forward diets, what motivates them to reduce animal consumption, and what barriers stand in the way. The report situates Türkiye within global debates on industrial animal agriculture, emphasizing how health, affordability, and cultural identity shape dietary choices. While meat continues to hold a central place in tradition and social identity, the study reveals a growing curiosity about plant‑based eating, particularly among younger and urban populations who are exposed to global food trends and sustainability narratives.