Moon Shell: A Gentle Revolution in Saudi Arabia’s Vegan Scene
In the heart of Saudi Arabia’s fast-paced food culture, Moon Shell offers a radical alternative: a plant-based sanctuary rooted in calm, intention, and soulful nourishment. With locations in Riyadh and Jeddah, it’s not just reshaping how people eat — it’s redefining how they feel about food.
A Name That Speaks in Symbols
As the founder shared with Omar Ezz El-Deen in an exclusive interview for Scoop Empire, Moon Shell was born from a desire to create a space that feels healing and close to nature. “Moon Shell was born out of a desire to offer a soulful, plant-based experience in the heart of Saudi Arabia,” they explained. The name itself is poetic — the moon evokes calm, the shell offers protection. Together, they reflect the brand’s ethos: grounded, gentle, and intentional.
Soul Food, Reimagined
Soul food often conjures images of heavy, meat-laden dishes. But Moon Shell’s founder offered a different perspective: “To us, Soul food means nourishment that goes beyond the body — it touches the spirit.” The menu is designed to energize and uplift, with clean, whole ingredients like dragon fruit, millet, and creamy cashew drizzles that speak to both body and soul.
Smashing the “Boring Vegan” Myth
One stereotype Moon Shell actively dismantles is that vegan food is bland or restrictive. “That it’s boring, flavorless, or restrictive,” the founder told Omar. “On the contrary, plant-based food is one of the most creative and colorful cuisines out there.” From Nice Cream Shells like “Molten Midnight” to a modern take on Masoub using millet and banana, every dish is a vibrant celebration of flavor and imagination.
More Than a Meal — A Whole Experience
“Moon Shell is more than just food — it’s a lifestyle,” the founder emphasized. Every detail — from the muted color palette to the curated music — is designed to slow you down and invite reflection. It’s a space where food becomes a form of self-care, and dining becomes a meditative ritual.
Riyadh vs. Jeddah: Two Cities, One Vision
Launching in both cities revealed distinct dynamics. “Riyadh was quick to embrace the wellness movement, while Jeddah required more time and patience,” the founder shared. But Moon Shell remained consistent, building trust through authenticity. Expansion is on the horizon, but always with the intention of preserving the brand’s soulful essence.
A Message to Aspiring Wellness Entrepreneurs
In a world obsessed with speed and trends, Moon Shell’s journey — as told to Omar Ezz El-Deen — offers a powerful reminder: start small, stay authentic, and lead with love. “Keep your purpose close and don’t get distracted by fleeting trends,” the founder advised. The real magic happens when you build something with heart.